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The Importance of Websites for Startups

Samar Zananiri

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2016-10-20

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2min read

60% of Small Businesses do not have a website, and the reasons vary from expenses to the unavailability of technical expertise or even time.

 

Yes, website development can be expensive, especially if you’re a startup in the making. Yet the cost of not having a website could actually result as much higher than the cost of developing one. According to some statistics, 83% of Small Businesses who own a website, believe they have an advantage over those who don’t.

 

Why?

 

It’s pretty simple, really.

 

When you start a business, you would want to focus on reaching out to your customers, be seen.

 

Social Media platforms are a great way to do it, but that’s where you’re wrong. You do not want to limit your presence only on those platforms. First of all, they are so many; from Facebook to Twitter, Pinterest to Tumblre, and Youtube, each platform has its audience, its own content limitation, and you might just miss a valuable business deal if you post on one platform and neglect the other, or worse, if you focus on the wrong platform for your business.

 

That’s where having a website is important; it’s your own private mansion, your unique platform that represents you and only you. Contrary to having a page or an account among thousands of other pages and accounts on Facebook or Twitter; your website will serve as your first and primary reference in the online presence game.

 

On the other hand, you could still have a social media presence for promoting your business; driving traffic from those accounts to your website. And therefore, enhance your business growth and outreach by using those platforms as tools and not as the real deal itself.

 

So, what to focus on while developing a website for your startup?

 

Let us start by stressing on the importance of Search Engine Optimization, SEO. Having a website that is well structured, relevant, with accurate information, will give you higher chances of being recognized and seen on search engines such as Google.

 

Again, as mentioned above, Social Engagement plays a big role. Add share buttons for your website’s content, reach out to your clients or customers, don’t leave them out there to only observe. They are after all, the reason you made your business in the first place, so let them feel important. Polls, contests, interactivity features on your website will do just the trick.

 

Now the crucial part lays in delivering the right content. Make sure you put in the right information, as relevant to your business as possible, and make sure it’s accurate. Inaccuracy and irrelevance in your website content may lead to be out of the SEO game for good, thus reflecting negatively on your business reputation. Remember, customers are smart.

 

Finally, your website is your mirror to the world, think of it as the front patio to your house. Looks matter, and so does a website design. Invest in making it stand out, and most importantly; mobile friendly. As 72% of customers would ditch and stop trusting a business if its website isn’t mobile friendly, moreover, 86% will recommend a business with a mobile friendly website over one that has a bad functioning website.